Hi PC Community,
please find here the output of an interview with M. Liden (Services Marketier) who uses Podcasting as Sales Enablement Tool - this time in english as you see. It gives a good insight into the needs and wants of a business power user.
–> What is the main value proposition of Podcasting? The possibility to distribute and consume information remotely. Quick and fast way to get information out. Less “heavy” to consume as e-books, reading material etc.
–> What are your key learnings derived out of your projects so far? Always tailor the information to the role you are targeting (sounds like a no brainer but it is often not done). Never assume people will know things in advance, find out what they know and what they are interested in knowing before. Never include too much information, you very quickly loose people. Always start the podcast off with your strongest/most interesting information, never start with long introductions, backgrounds, why are we doing this podcast etc. Keep sentences short and in a type of language your friends outside the company would understand. Especially in audio podcast you have to eliminate long and complicated sentences full of buzzwords. People get lost immediately and will not continue to listen and will not remember anything. Include live quotes from peers of the target group. If you are doing a podcast for consulting, include a statement from a consultant. Gives the content a lot more credibility.
What is your outlook – where do you see trends, developments and what do you wish for the future? Definetely would like to see improvements in distribution. Currently poeple have to first download a podcast to listen to it remotely. It would be very important to enable direct listening by just a click from a mobile device. We have also seen good success by making our podcast content more “light”. Less content but therefor presented in an entertaining format like Services Sales Radio. We would like to continue that route and possibly do the same in video format in a tv show kind of style with news desk, interview corner, report from field/office, commercials etc.